The institution has a clearly defined, comprehensive, and published mission statement that is specific to the institution and app
ropriate for higher education.  The mission addresses teaching and learning and, where applicable, research and public service.

Compliance Judgment:  In compliance

Narrative


The University of North Carolina (UNC) system is governed by a 32-member Board of Governors (BOG) which, in accordance with North Carolina General Statute 116-11, is responsible for the general determination, control, supervision, management, and governance of all affairs of the university’s constituent institutions, one of which is East Carolina University (hereafter, ECU or the institution). Section 116-1 of the General Statutes of North Carolina lays out the general purpose of the University of North Carolina and its constituent institutions; specifically, subsection (b) of Section 116-1 states:

 

"The University of North Carolina is a public, multi-campus university dedicated to the service of North Carolina and its people. It encompasses the 17 diverse constituent institutions and other educational, research, and public service organizations. Each shares in the overall mission of the university. That mission is to discover, create, transmit, and apply knowledge to address the needs of individuals and society. This mission is accomplished through instruction, which communicates the knowledge and values and imparts the skills necessary for individuals to lead responsible, productive, and personally satisfying lives; through research, scholarship, and creative activities, which advance knowledge and enhance the educational process; and through public service, which contributes to the solution of societal problems and enriches the quality of life in the State. Teaching and learning constitute the primary service that the university renders to society. Teaching, or instruction, is the primary responsibility of each of the constituent institutions. The relative importance of research and public service, which enhance teaching and learning, varies among the constituent institutions, depending on their overall missions.”


ECU Tomorrow: A Vision for Leadership and Service
sets forth ECU’s mission, vision, values, five strategic directions, and core competencies (approved by the Board of Trustees, BOT minutes).  The mission reads as follows:

 

To serve as a national model for public service and regional transformation by:

(Approved, UNC Board of Governors, November 2009)

This mission statement is current, having been approved by the ECU Board of Trustees (2008) and the UNC Board of Governors (2009). It is comprehensive, in that it applies to all institutional constituents and guides the institution’s operations, especially its planning. This mission statement is specific to ECU with regard to its particular foci of public service and commitment to transforming Eastern North Carolina through teaching, learning, research, and public service.


Teaching, learni
ng, research and public service

Each of the mission statement’s five components has multiple direct and indirect implications for teaching, learning, research, and public service. The specific direct and indirect implications currently targeted by ECU in its implementation and operationalization of its institutional mission are stated in ECU’s 2010-2013 Strategic Action Plan (Strategic Action Plan, 2010-13). This plan establishes mission-specific objectives that address undergraduate and graduate teaching and learning, that address research, and that place special emphasis on public service. The plan operationalizes these goals by setting forth five strategic directions, each of which derives from a corresponding part of ECU’s mission statement. Each strategic direction has three to five goals, and each goal has three to eight sub-goals. Goals and sub-goals implement and operationalize corresponding elements of the university’s mission statement.

 

Teaching and Learning: The mission statement asserts that ECU will serve as a national model for public service and regional transformation by preparing students to compete and succeed in the global economy and multicultural society. One direct implication of this statement for teaching and learning at ECU is articulated by the goals and sub-goals listed under the Strategic Action Plan’s first strategic direction, “Education for a New Century.”

The first implementation goal under this strategic direction is “Showcase the global competitiveness of our students and our institution by meeting head-on the challenges of an increasingly global, culturally diverse, and rapidly changing society.” One operationalizing sub-goal of direct significance to teaching and learning for this implementation goal is “Advance global awareness through the internationalization of premier curriculum, programs, students, staff, and faculty.” Since the adoption of both current mission statement and the 2010-2013 strategic action plan, the particular “teaching and learning” dimension of this operational sub-goal was addressed, for example, by activities as diverse as establishing new undergraduate study-abroad programs, such as the Italy program; expanding the Global Understanding Initiative; and creating a global course requirement as a graduation requirement for all ECU undergraduates.

Research: A component of the mission statement that directly addresses research commits ECU to “saving lives, curing diseases, and positively transforming health and health care.” A direct implication of this statement for research is articulated by the goals and sub-goals listed under the Strategic Action Plan’s strategic direction “Health, Health Care, and Medical Innovation.”

The first implementation goal under this strategic direction is “Explore and implement innovative approaches to health and health care research.” One example of an operationalizing goal of direct significance to the research commitment in the university’s mission statement is “Address health issues that face the region by increasing translational research projects that address established priorities.” The university has responded to this mission and planning commitment, for example, by furthering units such as The Center for Health Systems Research and Development, by founding the Harriet and John Wooten Laboratory, the “School-based Chronic Disease Case Management” project in eastern NC, and by the receipt of significant grants for translational research projects (Translational Research at ECU).

Public Service: One public service component of ECU’s mission statement commits ECU to “creating a strong, sustainable future for eastern North Carolina through education, research, innovation, investment, and outreach.” One implication of this statement for public service is captured by the fourth of ECU’s strategic directions, “Economic Prosperity in the East.” The second implementation goal under this strategic direction is “Lead and foster partnerships that fuel innovation, entrepreneurship, and knowledge transfer throughout the region.” One example of an operationalizing goal directly addressing ECU’s commitment to public service is: “Enhance interdisciplinary and multidisciplinary collaborations and partnerships with industry, education, government, and communities.” Public Service Examples of how the university has realized this commitment are Operation Re-entry North Carolina, the Middle School Innovator's Academy, the Shelton Leadership Challenge @ ECU, and the Community Enhancement and Economic Transformation Initiative (CEETI).

Distance Education: As stated previously, ECU Tomorrow: A Vision for Leadership and Service sets forth ECU’s mission, vision, values, five strategic directions, and core competencies.

ECU’s first strategic direction as published in ECU Tomorrow is Education for a New Century. Increasing access to higher education is seen as one of the university’s core competencies. Listed there are the goals:

As stated in the ECU Policy on Distance Education, Programs offered via distance education shall be consistent with the mission of East Carolina University and the academic unit offering the courses or programs.”

The university offers distance education programs to fulfill four distinct parts of its mission:

1)      Regional transformation

o         To transform the region is through education,  DE programs at ECU provide hundreds more students access to an education than would otherwise have  access

2)      Preparing our students to compete and succeed

o         Technologies used in DE (and also implemented in FTF classes) give our students a competitive edge in selecting, adopting, and using technologies.

3)      Train and prepare leaders

o         In business (undergraduate and MBA), in education (MA in Education, EdS, and EdD in Educational Leadership) and in Sports Management, ECU’s DE programs help build leaders

4)      Transforming health and health care

o         DE programs include the MSN and PhD in Nursing, School of Dental Medicine, Telemedicine research

 

        In support of its mission to serve as a national model for public service and regional transformation by preparing students to compete and succeed in the global economy and multicultural society, ECU has increased access to higher education by expanding the development and use of internet-based courses and degree programs as described, for example, in the online 2011-2012 Division of Academic Affairs Graduate Education catalogue (Online Distance Education).

One component of ECU’s mission statement commits ECU to
providing cultural enrichment and powerful inspiration as the institution works to sustain and improve regional quality of life. This commitment is captured by ECU’s fifth strategic direction, “The Arts, Culture, and Quality of Life.” The first implementation goal under this strategic direction is “Advance the arts and humanities in supporting a rich and vibrant culture.” The goal is operationalized by “Strengthen regional access to learning opportunities in the arts.” ECU’s creation of internet-based distance education courses in the School of Art and Design provides one example of how ECU is fulfilling this dimension of its mission (School of Art and Design DE). A second, equally important component of ECU’s mission is “saving lives, curing diseases, and positively transforming health and health care.” This component of ECU’s mission is addressed by the goals and sub-goals listed under the 2010-2013 Strategic Action Plan’s strategic direction “Health, Health Care, and Medical Innovation.” The third implementation goal under this strategic direction is “Strengthen academic programs that support health and health sciences.” One operationalizing sub-goal is “expand graduate and post graduate educational programs in health and health care.” The creation of a new graduate degree program, a Master of Science in Health Informatics and Information Management, to be offered as an internet-based distance education Masters program, is a second example of how ECU is using internet based distance education to fulfill its mission.  A third component of ECU’s mission statement is preparing our students to compete and succeed in the global economy and multicultural society.” This component of ECU’s mission is addressed by the strategic direction “Education for a New Century.” The first implementation goal under this strategic direction is “Showcase the global competitiveness of our students and our institution by meeting head on the challenges of an increasingly global, culturally diverse, and rapidly changing society. One operationalizing sub-goal is “Advance global awareness through the internationalization of premier curriculum, programs, students, staff, and faculty.” The creation of a new, internet-based Master of Science in Security Studies degree program is a third example of how ECU is using internet based distance education to fulfill its mission.

 

Each component of ECU’s mission statement is addressed in ECU’s Strategic Action Plan, 2010-2013 in the manner illustrated above, wherein the 2010-2013 Strategic Plan presents goals and sub-goals that, in ways appropriate to the diversity of campus constituencies, implement and operationalize each component of the mission statement.

Publication of Mission Statement

ECU’s mission statement is published in the undergraduate catalog, the graduate catalog, and is posted on or linked to institutional web pages, including ECU Tomorrow and About ECU. The mission statement is also incorporated into numerous published documents, such as Engagement, Innovation, and Economic Development:  A National Model for Public Service and Regional Transformation, Important Facts About Diversity at ECU, and various college/program documents such as College of Human Ecology Strategic Plan , Recreational Therapy Program Goals, and Student Handbook, Department of Nutritional Science. 

In summary, East Carolina University has a clearly defined, comprehensive, and published mission statement that is specific to the institution, appropriate for higher education, and addresses teaching, learning, research, and public service.

 

Documentation

Reference Title

Location

17 Diverse Constituent Institutions

UNC 17 Institutions

About ECU

East Carolina University - About ECU

Board of Governors

UNC BOG

College of Human Ecology Strategic Plan

CHE Strategic Plan

Economic Development:  A National Model for Public Service and Regional Transformation

Engagement, Innovation, and Economic Development

 

ECU Board of Trustees (approval of ECU mission statement)

BOTMissionStatement11-21-08

ECU Policy on Distance Education

Faculty Manual part6

ECU Tomorrow:  A Vision of Leadership and Service

ECU Tomorrow Mission

Global Course Requirement

12-75DomesticGlobalDiversityRequirement

Global Understanding Initiative

Global Understanding Initiative

Graduate Catalog

grad-mission

Important Facts About Diversity at ECU

Important-Facts-About-Diversity-at-ECU_2009

Italy Program

Italy Program

Master of Science in Health Informatics and Information Management

Master of Science Health Informatics and Information Management

Master of Science in Security Studies

Master of Science in Security Studies

Mission Statement

ECU Mission Statement

North Carolina General Statute 116-11 

NCGeneralStatute116-11

Online Distance Education

Online Distance Education

Public Service Examples

Public Service Examples

Recreational Therapy Program Goals

Recreational-Therapy-Program-Goals

School of Art and Design DE

School of Art and Design DE

Strategic Action Plan 2010-13

SAP 2010-2013

Strategic Directions

ECU Tomorrow Our Strategic Directions

        Student Handbook, Nutritional Science

Student Handbook, Department of Nutrition Science

 

Translational Research at ECU

Translational research at ECU

UNC Board of Governors (approval of ECU mission statement)

BOGMissionApproval

Undergraduate Catalog

ugrad - mission