The institution demonstrates that its chief executive officer controls the institution’s fund-raising activities.

Judgment of Compliance:  In compliance


The Chancellor of East Carolina University (hereafter, ECU or the institution) has ultimate control of the institution’s fund-raising activities. According to the UNC Policy Manual, Section 502A General Authority, the chancellor is the administrative and executive head of the institution, with “complete executive authority therein,” subject to the direction of the President of the UNC System. This section names the chancellor as “responsible for carrying out policies of the Board of Governors [hereafter, BOG] and the [institutional] board of trustees.” The Board of Governors of the University of North Carolina delegates responsibility of fund raising to the chancellor.

The UNC Code Section 502B3 states that “the chancellor shall be responsible to the president for the administration of the institution, including the enforcement of decisions, actions, policies, and regulations of the Board of Governors applicable to the institution.”

As outlined in the regulation “Coordination of Private Gift Fund-Raising Activities at East Carolina University,” the Chancellor has charged the Vice Chancellor for University Advancement with the responsibility of planning, implementing, and executing an effective program of private gift solicitation while also coordinating fund-raising activities for the entire university. The Vice chancellor for University Advancement is the chief development officer for the university. The vice chancellor’s position description includes the following points:

The Vice Chancellor for University Advancement reports directly to the Chancellor and is a member of the Chancellor’s Executive Council (see University Organizational Chart). The attached University Advancement Organizational Chart outlines the entire development structure as it reports to the vice chancellor and demonstrates that University Advancement and the Office of the Vice Chancellor for University Advancement carefully coordinate fund-raising activities for ECU.

Reporting to the Vice Chancellor for University Advancement are: the Assistant Vice Chancellor for Development, who oversees Advancement Services, Donor Relations and Scholarships, and Planned Giving; the Assistant Vice Chancellor of Marketing and Publications; the Director of Corporate and Foundation Relations, who oversees fund-raising from corporate and foundation sources; the Associate Vice Chancellor of Alumni Relations; the Associate Vice Chancellor of Health Sciences Development and Alumni Affairs, who oversees fund-raising for ECU’s Division of Health Sciences through the ECU Medical & Health Sciences Foundation; and eight major gift officers charged with fund-raising for assigned colleges, schools, programs and initiatives across the institution.

Fund-Raising Activities

According to the university’s mission statement, ECU is to serve as a national model for public service and regional transformation by: preparing our students to compete and succeed in the global economy and an increasingly and multicultural society; developing leaders; creating a strong, sustainable future for eastern North Carolina through education, research, innovation, investment, and outreach; saving lives, curing diseases, and positively transforming health and health care; and providing cultural enrichment and powerful inspiration as the university works to sustain and improve the quality of life in its immediate service region. This mission statement serves as the foundation for ECU’s strategic plans that include the institutions’s five strategic directions and, in turn. The campaign case statement outlines the institution’s five strategic directions and cites how the campaign supports each specific strategic area.

The timeline for this $200 million campaign was May 2004 through December 2011. The campaign concluded by raising nearly $220 million, surpassing its original $200 million goal.  The vice chancellor serves as Chief Campaign Officer and the board members of the university’s institutionally-related foundations serve as the campaign’s volunteer leaders. The institution’s Board of Trustees and each of ECU’s foundations passed resolutions endorsing the Second Century Campaign.

As outlined in the Second Century Campaign Summary and outlined below, the campaign has attracted support for several major areas:


Operating/endowment support for colleges, schools,

departments, centers, and institutes


Research, education, and outreach (corporate/foundation grants)


Need-based and merit scholarship funds


Professorships and lectureships


Capital projects             

$ 5,200,000

Athletic annual scholarships support and capital projects





As demonstrated in the evidence presented above, ECU Chancellor Steve Ballard controls the insti
tution’s fundraising activities.


Reference Title


Campaign Case Statement

Attachment 4 Principle 3 2 12-Case Statement

Coordination of Private Gift Fund-Raising Activities at East Carolina University

Attachment 1 of 3 2 12- Regulation

Second Century Campaign Summary

3.2.12 Campaign Progress Components Final 12-31-11

UNC Policy Manual, Section 502A

UNC Code Section 502

UNC Policy Manual, Section 502B.3

UNC Code Section 502B3

University Advancement Organizational Chart


University Organizational Chart